On June 10th, 1916, the Great Arab Revolt against the Empire of the Ottoman Turks begins. On the eve of World War I, the Ottoman Empire was a relic of centuries past, outdated and providing little value to its citizens. Revolutionaries stumbled upon an effective communicator who helped them create a grand strategy and kept their motivation up when things went wrong. His name was T.E. Lawrence, and he later pens a quasi-autobiographical account, The Seven Pillars of Wisdom, about his service. After his death it became the basis for the movie Lawrence of Arabia.
Some major brokerage houses this week lowered their sales targets for financial advisors in response to COVID 19. Good for them, I suppose, but don’t the words “advisor” and “sales targets” sound curiously incongruent? Consumers should revolt against business models that are also outdated and provide little value. They don’t need a heroic figure like Lawrence. But they do need effective communicators and tacticians as financial sands shift, not salespeople or pitches.
Don't wait for history to happen...